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David Allen / VP Business Development

David Allen is a wellness expert focusing on preventive healthcare and nutrition research. David Allen has a Master of Arts degree in Social Psychology and a Ph.D. in Human Nutrition and Psychology. David has more than 25 years of experience in management, research/product development, technical/regulatory affairs, product oriented clinical research, sales promotion/marketing, public speaking and corporate wellness training. He has developed an extensive value web network of influential people in the dietary supplement and direct selling industries. David lives in San Diego with his wife and business partner Barbara Allen. David and Barbara are business development consultants for Greenleaf Medical AB in the United States.

James Roufs / VP Business Development

Jim has headed up Product Development up to the VP level for several leading companies in the dietary supplement industry for nearly 25 years.  Prior to becoming a consultant 7 years ago, Jim headed up New Product Development for Nutrilite, which is not only the dietary supplement division of Amway, but also the world’s largest dietary supplement brand with sales over $5b annually.  He is a Registered Dietitian, patent holder, author in both the scientific literature as well as lay press, as well as having taught nutrition at the university level.  Jim’s primary focus is finding clinically-tested ingredients and products and technologies and helping his clients bring them to the marketplace.

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